Hello! I’m Jennifer Race, a dedicated financial advisor with deep Yorkshire roots, born and raised in Leeds where I still call home. My journey into finance wasn’t traditional – after studying literature at university, I discovered my talent for numbers while helping my parents manage their small business finances during the 2008 recession. This personal experience sparked my passion for financial planning.
When I’m not advising clients, you’ll find me hiking in the Yorkshire Dales with my Border Collie, Penny, or volunteering at our local community credit union. I’m also a keen home baker – my colleagues eagerly await my famous Yorkshire parkin during office meetings!
With over 15 years in financial services, I’ve developed a straight-talking approach that cuts through industry jargon. My clients appreciate that I meet them where they are – whether that’s at my office, over a cup of tea in their home, or virtually. I believe financial advice should be as individual as you are, which is why I take the time to truly understand your unique circumstances and goals before offering guidance.